Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company provides a diverse array of home services, from cleaning services to caregiving, and has amassed a user following exceeding 1,000,000 since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is quickly establishing itself across nine countries in Southeast Asia.
The Southeast Asian PRT Jakarta home services market is estimated at approximately USD 15 billion, with the cleaning services segment flourishing at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this fast-growing market, Ayasan leverages Japanese-style high-quality services and a innovative personnel model to capture a larger market segment.
“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over tens of thousands of specialized staff members.
Ayasan’s meteoric rise is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to household services, Ayasan has built a strong track record in pembantu Jakarta enterprise solutions, with over 1,000 clients including leading global brands. Recently, demand from diplomatic missions and new ventures such as FlashExpress and Gowabi has been increasing significantly.
“I am confident that even in the age of AI, the value of services that support people’s daily lives will remain indispensable,” asserts Ise. The company features an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is exploring international deployments, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for next-level success, Ayasan is currently exploring collaborations with potential partners for its future expansion. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.
Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en