Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is making waves in the Southeast Asian market. The company delivers a wide range of home services, from cleaning services to caregiving, and has amassed a customer base exceeding a million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is rapidly increasing its presence across nine countries in Southeast Asia.
The Southeast Asian babysitter Jakarta home services market is assessed at approximately 15 billion dollars, with the domestic cleaning sector growing at an annual rate of 15%, and the babysitting market expanding to a USD 3 billion scale. In this dynamic market, Ayasan leverages Japanese expertise and a specialized training framework to steadily increase its market share.
“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has built a team of over tens of thousands of specialized staff members.
Ayasan’s meteoric rise is driven by an aggressive regional expansion strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to home-based solutions, Ayasan has proven its capabilities in babysitter Indonesia enterprise solutions, with over a thousand customers including notable companies. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been growing steadily.
“I am certain that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company features an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is targeting international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is currently exploring collaborations with investors for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Incorporated: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en